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About Grassroots

The Grassroots Outdoor Alliance is a group of independent outdoor retailers organized to serve the needs of its members operating over 100 independent specialty outdoor stores throughout North America. Grassroots is dedicated to creating benefits to its members through sharing information, fostering communication, promoting best business practices and protecting our natural environment, locally and globally.

Independent outdoor specialty retailers are a key ingredient to the future success of the outdoor industry. By collectively combining its members’ knowledge, experience and energies, Grassroots will work to promote the outdoor specialty retailers’ viewpoint for the benefit of its members, the end consumer and the industry as a whole.

The following video features one of the members of Grassroots Outdoor Alliance: Rock Creek Outfitters in Chattanooga, TN. The video represents why our membership includes the best outdoor retailers in the United States and provides the best product and services to the outdoor oriented consumer.

The following video was designed to create awareness about what Grassroots Outdoor Alliance does and how it works with member retailers.

GOA Testimonial with Rock/Creek Outfitters from Grassroots Outdoor Alliance on Vimeo.