Grassroots Outdoor Alliance Mission
The Grassroots Outdoor Alliance is a group of independent outdoor shops dedicated to the sustainability of the specialty outdoor channel and the quality of the outdoor enthusiast’s experience. We stand together to help facilitate a market for performance-oriented, revolutionary products, create a unified marketing presence for high quality, local outdoor specialists, and help protect and sustain the quality and access to the environment on a local, national and global level.
The Grassroots Outdoor Alliance is an organization that works to enable business success for our 33 independent, specialty outdoor retailer members. Grassroots advocates for independent outdoor specialty stores on the national level by providing a unified marketing presence to the group.
Our 73 member store locations work together to create a sustainable market for performance-oriented, revolutionary products that are the hallmark of the outdoor industry. In doing so, our members provide unparalleled customer service and work diligently to provide the highest-quality shopping experience every day. Grassroots members are the best and brightest outdoor shops and present an authentic portal to the outdoors and its heritage, behind every one of their doors.
When our retail members succeed, so do their local economies and communities. Growing sustainable economies through our members is an important goal for our organization, and it’s also why we promote what our member shops do for their local communities and economies.
Our members sponsor a wide range of events from slide shows, free demos of equipment and boats, national-level races, and lectures.
Each of our members is 100-percent committed to supporting environmental causes in their respective regions.
Grassroots extends that support to a national scope, through our organization’s membership to the Conservation Alliance.
Mission Statement
Grassroots Outdoor Alliance unites independent outdoor
retailers as a strong voice to protect and promote the experience of
outdoor enthusiasts across the United States. We enable access to best
business practices for our retail members, to the best equipment and
apparel brands for the public, and to the backcountry for all.
Our retail members are seventy-plus stores working together to create
a national network or promotion, access and information. We uphold the
highest standards of financial stability and reliability in vendor relations.
We are intimately involved in the development of local economies, communities,
customer bases, events, education and initiatives related to the enhancement
and enjoyment of outdoor experiences.
Our Grassroots' Shared Values:
Local shops for local outdoor enthusiasts.
Market attention for performance-oriented, evolutionary products.
Sharing access and insight into local markets with the best vendors or
outdoor equipment and apparel.
Long-term environmental good for the great outdoors on local, national
and global levels.
